Denise Godreau

EBITDA Growth through Commercial Drivers Brand Strategy & Repositioning Pricing Architecture & Yield Optimization Demand Generation & Distribution AI, Digital & Performance Marketing Organizational Design & Team Building Turnaround & Crisis Recovery International & Multicultural Markets

Selective advisory practice providing commercial strategy and interim executive leadership to investors and CEOs in hospitality and travel. Current engagements include commercial advisory for a multibillion-dollar entertainment resort in development in Latin America, and interim CMO for an AI-enabled procurement company — including training marketing teams to integrate AI into content, competitive analysis, and brand compliance.

Operating advisor across a $26B global travel and leisure portfolio, partnering with CEOs and deal teams on pricing, revenue management, branding, and distribution across North America, Europe, and Asia. Authored the Performance Marketing Playbook to grow direct bookings and higher-margin channels, improving conversion and EBITDA contribution. Advised deal teams on commercial due diligence to inform the underwriting thesis.

Developed a new brand identity anchoring a long-range commercial plan and business-model transition for a major vacation-ownership business. Built direct digital marketing capabilities, improving lead quality and reducing channel cost. Co-chaired the COVID-19 Task Force; recovery plans exceeded occupancy targets by 30% within 90 days of reopening.

Led a $1B revenue organization through the company’s post-Blackfish recovery — delivering +15% attendance, +16% revenue, +10% season-pass sales, and +7 pts brand sentiment in 15 months. Repositioned the brand through insight-driven creative and strategic media, and improved pricing architecture to strengthen EBITDA.

Founding commercial executive for a $4B integrated resort — 2,500 rooms across four hotel brands, a casino, and world-class amenities built from the ground up. Built the complete brand from inception (culture, design, guest experience, marketing) and a 40+ person commercial team. Negotiated airlift agreements and Bahamian Ministry of Tourism relationships, developed a $30M integrated marketing plan, and managed through construction delays, cashflow crisis, and bankruptcy.

Senior roles driving strategy, marketing, revenue management, and new business across one of the world’s largest destinations — 30K hotel rooms, 4 theme parks, 50M guests, ~$4B in resort revenue. Member of the most senior operating team. Led all commercial drivers to multiple years of record occupancy, attendance, and revenue; designed a global multicultural strategy driving double-digit growth from underpenetrated segments; led post-9/11 demand restoration; and shepherded a $12M new-park concept to full executive approval.